RELOAD FOUNDATION:
Created after a personal experience, RELOAD wishes to improve communication about the subject in order to further the development of a stronger national network.
CAMPAIGN:
In Switzerland, close relatives can override a person’s wish to be a donor, even if they are registered. It is, therefore, indispensable to encourage conversation amongst loved ones in order to know how to better honor each others’ choices.
HOW TO CONTRIBUTE ?
RELOAD FOUNDATION places its efforts on promoting communication. However, all this work would not be possible without some help from our friends and people like you, who believe everyone’s story deserves a happy ending. Learn about different ways in which you can make a difference, every action counts.
A MSG FROM THE HEART
A MSG FROM THE HEART is an interactive campaign about organ donation in Switzerland, powered by RELOAD Foundation. The campaign has been conceived to reach people in relevant locations, where they have time to engage in the experience, hospital waiting rooms for instance. The INFINITY terminals designed by Claudio Colucci feature Cardi, the heart, in a battle against the clock to save his life, or at least, his remaining organs.
INFINITY BY
CLAUDIO COLUCCI
Colucci & Colucci Design
Reload Foundation’s interactive terminal tells the story Reload’s founder, Niki Pirker, told me one day, a story that deeply moved me. I saw a clear direction for it. Reload’s logo is also inspired by Niki’s life-changing lung transplant, symbolising two lungs reloaded, ready to restart a new life. Its design and symmetry inspired me to create a geometric column representing infinity, an emblem of second chances.
A DEDICATED TEAM
Made possible thanks to valuable collaborations with implicated, talented artists, designers, and personalities from the Swiss and international scene who joined efforts to change a harsh reality.
TRANSMII
INTERACTIVE ADVERTISING AGENCY
The Swiss-based creative agency has been working in close relationship with Reload from day one, conceiving the campaign and helping bring Cardi to life –and death.
CHARLES NOUVEAU
COMEDIAN
The Swiss comedian contributed to the campaign by writing three scripts that were the foundation of the first animated stories.
VINCENT CARRÉ
3D ANIMATION ARTIST
The internationally renowned 3D artist is responsible for the character modelling and stories’ animation.
KEVIN QUEILLE
COMPOSER
With a career that dates back to the tender age of seven, the talented Swiss composer has added the last touch needed to make the magic happen.
RELOAD FOUNDATION
Created after a personal experience, RELOAD wishes to improve communication about the subject in order to further the development of a stronger national network.
CAMPAIGN
In Switzerland, close relatives can override a person’s wish to be a donor, even if they are registered. It is, therefore, indispensable to encourage conversation amongst loved ones in order to know how to better honor each others’ choices.
HOW TO CONTRIBUTE ?
RELOAD FOUNDATION places its efforts on promoting communication. However, all this work would not be possible without some help from our friends and people like you, who believe everyone’s story deserves a happy ending. Learn about different ways in which you can make a difference, every action counts.
A MSG FROM THE HEART
The campaign has been conceived to reach people in relevant locations, where they have time to engage in the experience, hospital waiting rooms for instance. The INFINITY terminals designed by Claudio Colucci feature Cardi, the heart, in a battle against the clock to save his life, or at least, his remaining organs.
INFINITY BY
CLAUDIO COLUCCI
Colucci & Colucci Design
Reload Foundation’s interactive terminal tells the story Reload’s founder, Niki Pirker, told me one day, a story that deeply moved me. I saw a clear direction for it. Reload’s logo is also inspired by Niki’s life-changing lung transplant, symbolising two lungs reloaded, ready to restart a new life. Its design and symmetry inspired me to create a geometric column representing infinity, an emblem of second chances.
A DEDICATED TEAM
Made possible thanks to valuable collaborations with implicated, talented artists, designers, and personalities from the Swiss and international scene who joined efforts to change a harsh reality.
TRANSMII
INTERACTIVE ADVERTISING AGENCY
The Swiss-based creative agency has been working in close relationship with Reload from day one, conceiving the campaign and helping bring Cardi to life –and death.
CHARLES NOUVEAU
COMEDIAN
The Swiss comedian contributed to the campaign by writing three scripts that were the foundation of the first animated stories.
VINCENT CARRÉ
3D ANIMATION ARTIST
The internationally renowned 3D artist is responsible for the character modelling and stories’ animation.
KEVIN QUEILLE
COMPOSER
With a career that dates back to the tender age of seven, the talented Swiss composer has added the last touch needed to make the magic happen.